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Adobe Reveals the Secrets of Email

Via Paddi MacDonnell | @pdmacdonnell Adobe shared the results of its 3rd annual consumer email survey, and while some of the findings are extremely predictable — nobody likes spam — others are downright shocking. Read full article Read more

How to Write a Perfect Meta Description

Via Brian Lich Meta descriptions are often a less-loved stepchild of the SEO world. This article instructs you how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful... Read more

Central Vermont Chamber of Commerce

Central VT Chanber of Commerce is your complete guide to travel, recreation, entertainment, and quality of life in the region. Commercial and demographic information as well as financing programs and more. Skiing, snowmobiling, lodging and... Read more

How to Successfully Grow Engaged Email Lists

Via Kim Courvoisier A look at how to balance email list growth and engagement and why it’s so important to your email marketing success. Read full article Read more

Improve Your Business Use of Twitter with These Steps

Via Taha Aziz How do you come up with a tweet? Start off with your objective; what are you trying to achieve? Whatever it might be, always have an objective to tie to. Here's a run down of the four basic types of things you can post to Twitter.... Read more

How To Market To Each Generation on Social Media

Via SkyBound Digital This infographic focuses on the overall activities and audience on Facebook, Twitter, Pinterest, Instagram, YouTube, and how to reach each generation of users effectively. Read full article Read more

7 Tips to Decrease Shopping Cart Abandonment

Via Ritchie Hale Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's... Read more

Add the Power of Video to Your Email Marketing

Via Paroma Sen | @paromasen Innovation in email marketing doesn’t always have to mean new technology. By adding the power of video to your email marketing, you’ll be giving it a performance boost Read full article Read more

4 Dangerous Black Hat SEO Tactics

Via Content Strategy Team Many people are unaware of Google’s rules. They may fall victim to a snake oil SEO expert who leverages black hat techniques promising to rocket their rankings. The list of “not-to-dos” is long, but here are some that... Read more

How to Upgrade Your Small Business's Website Through Purpose-Driven Design

Via Matt Brown Your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design. Read full article Read more