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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Via Annemaria Nicholson By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded.... Read more

Power up Your Lead Generation with Linkedin

Via Ben Mattice There is one route a lot of marketers neglect: LinkedIn. It’s a “social network” but it works differently than other networks. Find out how to generate leads through LinkedIn with this article. Read full article Read more

25 Ways You Probably Let E-commerce SEO Slip for the Holidays and What to Do Next

Via Amanda Putney Taking your eye off of SEO to focus on ”more important things” during the holiday season can mean a rankings dip at the most important shopping time of the year. Do as much as you can to mitigate the damage from neglecting SEO... Read more

How to Optimize Your Website for Voice

Via Carrie Cousins | @carriecousins With voice assistants getting better and being more widely used, more people are interacting with their voice. But what does that mean for your website? Read full article Read more

Why Your Content Marketing Should Take Generational Preferences Into Account

Via John Beveridge | @JohnMBeveridge Sales and marketing software provider HubSpot recently conducted research into generational content preferences and came to some interesting conclusions. Here are some of their key findings. Read full article Read more

Net Neutrality Is Gone For Now. But Here's Everything That's Next

Via Harold Stark | @realharrystark Here’s how the concept of a free and open internet will continue to exist despite the repeal of net neutrality regulations. Read full article Read more

Five SEO Trends in 2018 That Will Influence Organic Search

Via John Truong | @jtruonguk Here is a list of what RocketMill considers the most prominent SEO trends of 2018 and how your business should be preparing for them. Read full article Read more

Social Media Marketing Tips for Beginners

Via Blue Interactive Agency Social media has become a necessary marketing tool for brands and businesses of all sizes. Whether you are new to social media or simply new to using social channels for marketing, here are some social media marketing... Read more

21 Websites That Will Change Your Life as a Digital Marketer Forever

Via Iris Hearn | @irisraehearn From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online. Here are 21 websites that... Read more

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Via Daniel An The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That's a big problem. Read full... Read more