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Neuroscience Principles to Increase Conversion Optimization

Via Ben Robertson Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase... Read more

Common On-Site Search Mistakes and How to Fix Them

Via Stephen Moyers Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. Read full article Read more

How Is Google's New "Questions and Answers" Feature Being Used?

Via Miriam Ellis Ever since Google rolled out Questions and Answers in mid-2017, writer Miriam Ellis has been trying to get a sense of its reception by consumers and brands. This feature enables local business owners and the public to answer... Read more

4 Reasons Why You Need to Start a Social Community to Promote Your Business

Via The DesignBold Team In this content-overloaded environment, content is perceived as another commodity, however, there are new tactics which can help you get your content seen. One of these tactics is by creating a social community. Read full... Read more

User Experience for Ecommerce: How to Improve User Experience with Customer Feedback

Via Alex Birket | @iamalexbirkett We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. The missing ingredient is... Read more

All Followers Are Fake Followers

Via Ian Bogost | @ibogost A recent New York Times exposé of a “black market” for online fame diagnoses the symptom of social-media despair. But, according to this analysis, it misses its cause. Read full article Read more

How Dark UX Patterns Target the Most Vulnerable

Via Ben Bate Dark UX patterns help companies maximize profits, but at the expense of the most vulnerable, and by damaging the web for everyone. Read full article Read more

Drupal vs WordPress? Which CMS is Right for Your Business

Via Imageworks Creative At Signal, we can develop your site using Drupal, WordPress or by building a custom CMS from scratch. This article runs down some of the pros and cons of Drupal and Wordpress. Read full article Read more

Boost Password Protection on Your CMS

Via Team Seven Boats Your own website or blog is not out of danger. You need to boost your CMS password in ways that can resist threats and attacks. To begin with, you need to work on your passwords. Read full article Read more

5 Social Media Trends to Watch Out for This 2018

Via Godot Media Social media is king and if companies wish to be noticed, they need to get started on preparing a rock-solid social media marketing strategy. Read full article Read more