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4 Studies That Show How E-Commerce Changed in 2017

Via Pratik Dholakiya | @DholakiyaPratik Four studies stand out for their insight into where e-commerce is headed. One study tells us how our e-commerce sites stack up against the rest of the industry, and another reveals obeying four simple rules... Read more

Time to Adopt HTTPS

Via Andy Schaff If you have a website, it should be on https. It’s not a magical force-field that will protect your site from getting hacked. But, if implemented properly, it will garner trust in your users. Read full article Read more

9 Rules for Crafting a Social Media Post

Via Kelly Stone | @KellyCulinarian While there’s the perception that social media marketing requires a certain kind of magic, the reality is what works on social media is an extension of solid communication skills. Yet, brands often forget the... Read more

How to Update Your Email Newsletter Design to Increase Clicks

Via Adam Rogers | @adamrogersuk How can you encourage more people to take action when they receive your email newsletter? The answer is design. If you’re not using the best design for your emails, you might be disappointed by your results. Read... Read more

How Pillar Pages Will Help Your Search Engine Rankings

Via Neil Patel | @neilpatel A pillar page is a page on your website that is the topical cornerstone for a large portion of your site’s content. Neil Patel explains why they matter for your website. Read full article Read more

7 Ways to Use Transactional SMS Messaging

Via Listrak Transactional SMS messages based on triggered events are designed to increase loyalty, prevent lapsed buying behavior and re-engage consumers that represent the most value to your brand. This article presents some examples of how... Read more

5 Tips to Create Landing Page CTA That Converts

Via Audrey Menager In this second article from Audrey, she gives advice on how to produce a really effective call-to-action (CTA). Don’t neglect the power of CTA because it encourages visitors to take the desired action. Read full article Read more

5 Tips to Create Effective Design That Converts

Via Audrey Menager The user experience and design of landing pages determine whether people convert and that's why they shouldn't be underestimated. In this article, Audrey Menager gives guidance on how to achieve an effective design. Read full... Read more

5 Elements For Writing An Effective Holiday Email Marketing Campaign

Via Nicholas Dimitriadis The idea of a holiday themed email marketing campaign might seem like a stressful and time-consuming task, but in reality it doesn’t have to be. Read full article Read more

A/B Testing – You’re Doing It Wrong

Via Justin Baker | @justinucd A/B testing for many companies becomes a band-aid for poor value propositions. If your content is not being shared, maybe your content is actually not share-worthy, regardless of how amazing you make your “Share Now!”... Read more

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