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Responsive Design Mobile Marketing Emails Generate 24% More Clicks

Via Amy Gesenhues | @AmyGesenhues According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24% more clicks than brands not using responsive design,... Read more

How to Use Google Analytics to Design a Responsive Website

Via Sarah Smith | @sarahsmith82110 More and more people are accessing the web from smaller personal devices. With this ongoing trend, it's important to have a webpage with elements that respond differently to different devices. Otherwise, you're... Read more

The Year of the Smartphone

I came across a pretty cool bit of information today thanks to John Caldwell at Red Pill Email. Yesmail released their 3Q Benchmark Report on Email Marketing. The report is titled “The Year of the Smartphone” and that probably isn't, (it shouldn’t... Read more