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6 Social Media Trends That’ll Help You Shape Your Marketing Strategy in 2016

Via Neil Patel | @neilpatel According to Social Media Examiner's 2015 industry report, more than half of the companies surveyed said that social media is helping them to lift their brand’s presence and boost their sales. You cannot afford to lose... Read more

Google gives us a glimpse of the "core"

Rebecca Appleton at Wordtracker reports on the latest Google developments | After last week's announcement that Google had incorporated "Panda" into the "core" search alogorithm, many observers have been scrathing their heads trying to... Read more

Reaching out to consumers on the IoT

The Internet of Things is changing the way we interact with our homes, our cars, our appliances, even our bodies. From the front doors of our houses, to the many hidden devices that are otherwise invisible to us, but which form the critical systems... Read more

7 Ways Marketers Can Use WordPress More Effectively

Via Boris Dzhingarov | @BorisDzhingarov WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. Whether you've recently made the decision to jump aboard the WordPress... Read more

6 Tips for More Effective Hashtags

Via @ActOnSoftware Hashtags are a social media marketer's best friend. They can double the reach of social media updates, let you ride the tide of trending topics, reveal what's hot and what's not at any given moment, give you a way to search for... Read more

9 Tips on How to Sell Better to Your Mobile Visitors

Via Huyen Truong | @HuyenTruongMBA Mobile marketing spend is predicted to hit $65 billion by 2019 in the US. Today's mobile users have high expectations. As well as loading quickly, mobile sites must look great, be easy to navigate and create an... Read more