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People Don’t Scroll (and Other Page Length Myths)

Via Marli Mesibov | @marsinthestars Webpage length doesn’t have a rule. It has guidelines. Here are a few myths to avoid and guidelines to follow when writing page content. Read full article Read more

Neuroscience Principles to Increase Conversion Optimization

Via Ben Robertson Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase... Read more

Common On-Site Search Mistakes and How to Fix Them

Via Stephen Moyers Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. Read full article Read more

How Dark UX Patterns Target the Most Vulnerable

Via Ben Bate Dark UX patterns help companies maximize profits, but at the expense of the most vulnerable, and by damaging the web for everyone. Read full article Read more

5 Tips to Create Landing Page CTA That Converts

Via Audrey Menager In this second article from Audrey, she gives advice on how to produce a really effective call-to-action (CTA). Don’t neglect the power of CTA because it encourages visitors to take the desired action. Read full article Read more

5 Tips to Create Effective Design That Converts

Via Audrey Menager The user experience and design of landing pages determine whether people convert and that's why they shouldn't be underestimated. In this article, Audrey Menager gives guidance on how to achieve an effective design. Read full... Read more

A/B Testing – You’re Doing It Wrong

Via Justin Baker | @justinucd A/B testing for many companies becomes a band-aid for poor value propositions. If your content is not being shared, maybe your content is actually not share-worthy, regardless of how amazing you make your “Share Now!”... Read more

The Paradox of Choice: Why Less is More in UX Design

Via Nick Patel | @NickMarcom You might think offering as many options as possible makes users more likely to purchase at least one thing from your website. However, it often distracts the user who will then put off the decision-making process and... Read more

10 Easy Ways to Increase Response Rates for Your Online Survey

Via SurveyReviews.net A well-designed survey, coupled with incentives and techniques to elicit response, can help guarantee a healthy response rate. Read full article Read more

Color Theory for Sign Up Form Design

Via Michael Smith To get people to complete your forms, they need to notice them first. And color plays a big role in whether or not visitors see a form on your site. Read full article Read more

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