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Does Chasing a #1 Search Engine Ranking Justify Your Time and Money?

Via Neil Patel | @NeilPatel Getting the #1 ranking for your keywords in is the holy grail in Search Engine Marketing (SEO), but as Neil Patel reminds us there's more to it than your ranking. Reaching for the #1 slot may not be in the best interest... Read more

Decision Trees for SEM Segmentation

Via Aaron Levy | @bigalittlea One of the most common and difficult choices you'll make when managing an SEM account is deciding when to segment keywords. Any search manager worth his or her salt knows that segmentation is key to PPC optimization,... Read more

How to Future Proof Your Search Engine Marketing: 5 Tips for the 5 Biggest Trends

Via Andy Crestodina | @crestodina Times change! Platforms evolve and Google is one of them. As the search engine changes, so does search engine optimization (SEO). Actually, search doesn’t change much and doesn't change fast, which is why we... Read more

Connecting Demographics To Search Queries

Via Andrew Ruegger | @aruegger Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies... Read more