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How Long is the Perfect Blog Post?

Via Dominic Jeff | @DominicJeff78 The ideal length of a blog post will, to an extent, depend on why you are writing it. Is its primary purpose SEO or social media engagement? Do you want to drive sales or gather backlinks? Does your writing seek to provide detailed knowledge, or entertainment? Read full article

8 Ways to Up Your Social Media Content Game

Via Phong Ly | @phongtly You can no longer limit strengthening your relationship with your audience to just talking to them about your brand, products and services. You need to create interesting and relevant content for them and, when you up your content marketing game, you can also add in curated items. Read full article

All Followers Are Fake Followers

Via Ian Bogost | @ibogost A recent New York Times exposé of a “black market” for online fame diagnoses the symptom of social-media despair. But, according to this analysis, it misses its cause. Read full article

Social Media Marketing Tips for Beginners

Via Blue Interactive Agency Social media has become a necessary marketing tool for brands and businesses of all sizes. Whether you are new to social media or simply new to using social channels for marketing, here are some social media marketing tips you might find helpful. Read full article

9 Rules for Crafting a Social Media Post

Via Kelly Stone | @KellyCulinarian While there’s the perception that social media marketing requires a certain kind of magic, the reality is what works on social media is an extension of solid communication skills. Yet, brands often forget the fundamentals of clear, concise messaging. Read full article

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