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How Is Google's New "Questions and Answers" Feature Being Used?

Via Miriam Ellis Ever since Google rolled out Questions and Answers in mid-2017, writer Miriam Ellis has been trying to get a sense of its reception by consumers and brands. This feature enables local business owners and the public to answer consumer questions, adding another data layer to knowledge panels and local finders. Read full article

How Content Marketing and SEO Work Together

Via Garry Grant These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users, but also build and improve on SEO. Read full article

Site Optimization vs. Traffic Optimization

Via Garry Grant Search engine optimization and conversion rate optimization: Both are essential to online marketing success, but is it more important to apply conversion rate optimization techniques, or focus on increasing traffic? Read full article

4 Ways to Boost Traffic to a Small Website

Via Phil Frost | @pcfrost Establishing an online presence doesn't happen overnight. The smaller your business, the steeper the challenge might seem. Small businesses with bare-bones websites aren't as easy to find in search engines. Read full article

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