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7 Tips to Decrease Shopping Cart Abandonment

Via Ritchie Hale Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's still room for improvement. Read full article
Calculate the ROI of Your SEO Campaign in Google Analytics

How to Calculate the ROI of Your SEO Campaign in Google Analytics

Via Adam Frankel | @FrankelInteract Estimating ROI of a company's SEO effort is a common issue most of the SEO managers face today. Measuring SEO performance is not such a simple task. What if someone searched for a keyword, came to your site, bounced and then walked into your physical store for purchasing something. You cannot attribute that...
4 Retailer Tips for Marketing to Consumers

4 Retailer Tips for Marketing to Consumers

Via Alon Gamzu | @alongamzu How can retailers make sure their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Retailers need to make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them...
How to Create Fantastic Email Call-to-Action

How to Create a Fantastic Email Call-to-Action

Via Gerald Marshall | @Gerald_Marshall In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates. Improving a call to action (CTA) can be a complex thing and especially true on smartphones and other mobile devices where a CTA can easily get lost in the crowd of a cluttered...
Cure Shopping Cart Abandonment

7 Ways to Cure Your (Shopping Cart) Abandonment Issues

Via Ria Sabnis | @Ripen_eCommerce You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you're satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process. Online retailers everywhere...

Tips to make visitors customers

In ecommerce, "conversion" is the name of the game: converting visitors to your website from simple visitors to paying customers. Mashable's put together a good list of 10 stumbling blocks many sites suffer on the way to conversion. Some are obvious (pricing), but others aren't so (product stock information). Read Top 10 problem areas for conversion