Via Ritchie Hale
Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's still room for improvement.
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Via Armando Roggio | @EcommerceBoy
Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. They may help online retailers earn trust and additional business.
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Via Adam Frankel | @FrankelInteract
Estimating ROI of a company's SEO effort is a common issue most of the SEO managers face today. Measuring SEO performance is not such a simple task.
What if someone searched for a keyword, came to your site, bounced and then walked into your physical store for purchasing something. You cannot attribute that...
Via Alon Gamzu | @alongamzu
How can retailers make sure their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Retailers need to make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them...
Via Gerald Marshall | @Gerald_Marshall
In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates. Improving a call to action (CTA) can be a complex thing and especially true on smartphones and other mobile devices where a CTA can easily get lost in the crowd of a cluttered...
Via Ria Sabnis | @Ripen_eCommerce
You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you're satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process.
Online retailers everywhere...
Via Robert Glazer
Coupons should be leveraged to drive customer engagement and funnel awareness. Use these tactics to foster a solid foundation for your couponing strategy, and upgrade your strategy to stay ahead of the curve.
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In ecommerce, "conversion" is the name of the game: converting visitors to your website from simple visitors to paying customers.
Mashable's put together a good list of 10 stumbling blocks many sites suffer on the way to conversion. Some are obvious (pricing), but others aren't so (product stock information).
Read Top 10 problem areas for conversion