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The Content Marketer’s Guide to Google Analytics

The Content Marketer’s Guide to Google Analytics

Via Andy Crestodina | @orbiteers Infographics are a great way to quickly get a grasp of something complex. That's way we're happy to share this little gem. If you are new to Google Analytics, this infographic is a useful guide to some key components in the ever expanding universe of Google Analytics. Read the full article.
Guide to URL Shortening and Tracking

Guide to URL Shortening and Tracking for Social Media

Via Jennifer Beese | @jenniferbeese You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high-quality content is only half the battle. Everything from your headline and...